Vel Farms / Tendercoke

Tendercoke is the wholesale brand of Vel Farms, a premium coconut supplier selling to B2B buyers rather than walk-in customers. Wholesale relationships are built on credibility and clarity: a buyer placing a bulk order needs to understand the product, trust the supplier and reach a real person quickly.

Before this project the business was relying on an informal online presence - fine for an introduction, but not something a serious wholesale buyer could use to vet the supplier or begin an order.

A wholesale buyer's questions are specific: what exactly is on offer, at what grade and how do I start a conversation that goes somewhere? An informal page answers none of these and every unanswered question is a reason to call a competitor instead.

The site also had to carry the brand. A premium product undercut by a generic, template look loses the credibility the price depends on.

We built a focused B2B website around three jobs: present the product with the clarity wholesale buyers expect, establish a brand foundation that matches the quality of the product and route enquiries straight to the team through structured contact flows rather than a generic inbox.

The site is fast and mobile-first, with a clean information structure and the technical SEO groundwork needed to surface for the searches buyers actually run.

Tendercoke now has a credible storefront a wholesale buyer can use end to end - understand the offering, judge the supplier and start an order - in a single visit. The brand foundation gives the business a consistent identity to grow from, online and off.

The enquiry flow puts qualified wholesale interest in front of the team directly, instead of leaving it to a contact address no one is sure who checks.